Retail Marketing Specialist

Thursday, 18 April 2024

Experience and skills required for the job

Education/Experience: 
- Bachelor's degree (B. A.) from four-year college or university; and one to two years related experience and/or training; or equivalent combination of education and experience. Working knowledge of graphic design principles, retail merchandising, and online marketing process/implementation.
Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Office Suite to
include Word, Excel, PowerPoint and Outlook; Adobe Creative Suite is a plus; various Internet browsers.

Job duties

•	Develop and execute marketing programs to promote brand.
•	Work cooperatively with all stakeholders to identify opportunities and execute plans for brand exposure, retail associate training and brand development with our key partners.
•	Leverage retail customer insight data to refine brand management and identify brand-building areas.
•	Ensure brand communication for areas of responsibility are consistent with Ithra’s brand positioning which
•	include promoting uniformity and consistency of brand.
•	Provide and coordinate creation of all visual, online communications to support overall goals which include
•	planning and monitoring.
•	Tracking sales reporting.
•	Other duties may be assigned.
•	Analyzing consumer buying patterns and predicting future trends.
•	Regularly reviewing key performance indicators.
•	Understanding the basic rules of vendor management.
•	Liaising with other departments within the organization
•	Participating in promotional activities
•	Writing reports and forecasting sales levels
•	Presenting new ranges of merchandise
•	Liaising with store personnel
•	Getting feedback from customers.
•	Training and mentoring staff.
•	Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
•	Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
•	Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information
•	skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
•	Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
•	Interpersonal - Focuses on solving conflict, maintains confidentiality; Listens to others; Remains open to others' ideas and tries new things.
•	Oral Communication – Bilingual, Arabic and English, demonstrates group presentation skills; Participates in meetings.
•	Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
•	Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
•	Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
•	Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
•	Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
•	Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
•	Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently.
•	Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
•	Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
•	Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
•	Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

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